Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device by your browser when you visit a website. They help us understand how people use our site and allow us to improve functionality, performance, and user experience. Some cookies are strictly necessary, while others (like analytics and marketing cookies) require your consent.

Types of Cookies We Use

We use the following categories of cookies:

  • Strictly necessary cookies – Required for the website to function and cannot be switched off.
  • Analytics cookies – Help us understand how visitors interact with our website by collecting and reporting information anonymously.
  • Marketing cookies – Used to track visitors across websites to display ads that are relevant and engaging for the individual user.

Optional Cookies Set by Google Services

We use Google Tag Manager to deploy Google Analytics and other marketing tools. These services only set cookies if you opt in through our cookie banner. Below are the cookies that may be stored in your browser depending on your preferences:

  • _ga: Used by Google Analytics to distinguish unique users and generate statistical data. Lifespan: 2 years. (Analytics)
  • _gid: Also used by Google Analytics to distinguish users. Lifespan: 24 hours. (Analytics)
  • _gat: Limits the number of requests sent to Google Analytics. Lifespan: 1 minute. (Analytics)
  • _gcl_au: Used by Google AdSense to measure ad conversion. Lifespan: 3 months. (Marketing)
  • _gcl_dc: Used by Google Ads to measure ad conversions after interactions with ads. Lifespan: 3 months. (Marketing)
  • _gac_<property-id>: Contains campaign-related information for the user. Used when Google Ads is linked with Google Analytics. Lifespan: 90 days. (Marketing)
  • IDE: Set by Google DoubleClick to measure the effectiveness of online marketing campaigns. Lifespan: 1 year. (Marketing)
  • test_cookie: Set by Google DoubleClick to check if the user's browser supports cookies. Lifespan: 15 minutes. (Marketing)

These cookies are deployed conditionally via Google Tag Manager based on your selected preferences. We do not set any non-essential cookies until you provide explicit consent.

For more information, please seeGoogle’s cookie policy.

Necessary Cookies Set by Cloudflare

We use Cloudflare to optimise the delivery of our website content, reduce infrastructure load, and protect our site from malicious traffic including bots and DDoS attacks. As part of this service, Cloudflare sets strictly necessary cookies that are essential for the reliable and secure operation of our website.

  • __cf_bm: Set by Cloudflare to distinguish between humans and bots. Helps mitigate bot traffic without imposing CAPTCHA challenges. Lifespan: 30 minutes. (Necessary)
  • cf_ob_info: Provides details on HTTP status codes and the edge data centre serving the visitor. Used for troubleshooting and performance optimisation. Lifespan: 30 seconds. (Necessary)
  • cf_use_ob: Works alongside cf_ob_info to manage fallback routing when our origin server is unreachable. Lifespan: 30 seconds. (Necessary)

These cookies are essential for security and performance and cannot be disabled via the cookie banner. For technical details, please refer to Cloudflare’s cookie documentation.

Essential Local Storage Use

In addition to cookies, we use browser localStorage and sessionStorage to store essential information that improves your experience and respects your preferences. This data stays in your browser and is never shared with third parties.

  • cookie_consent: Stores your consent preferences as selected in our cookie control panel. This ensures we only activate tools based on your choices. (Privacy Preference)
  • theme: Saves your selected display mode, such as light or dark theme, to maintain accessibility and usability across visits. (Accessibility)
  • newsletterDismissed: Stored in sessionStorage. Tracks whether you dismissed the newsletter signup prompt during your current session to avoid showing it repeatedly. (Session UX)

These settings are essential to the functioning of our website and cannot be disabled. They are not used for tracking or analytics purposes.

Managing Your Preferences

You can manage your cookie preferences at any time using the “Cookie Settings” button found on the bottom left of the screen. Changes take effect immediately, and you can opt in or out of each category (analytics and marketing) separately. You could also delete cookies via your browser (e.g Chrome, Firefox or Edge) if you consult their instructions.

More Information

For more information on how we process your personal data and your rights under GDPR, please visit ourprivacy policy.

This cookie policy was last amended on 21st May 2025.